Before the public launch of the platform, early Starbucks Odyssey customers are already selling the complimentary NFT stamps for close to $2,000 each.
Starbucks Odyssey’s stamp NFTs have sold 360 times on the official secondary market of Nifty Gateway since the beta debut of the service in December, totaling more over $143,000 in volume traded.
But what is unexpected is the high floor price of certain Starbucks’ NFTs. A “Christmas Cheer Edition 1 Stamp” Polygon NFT now has a floor price on Nifty Gateway of well over $2,000 as of this writing. Additionally, this one NFT drop accounts for 80% of all of Starbucks’ entire NFT volume traded on the market up to this point.
The Holiday Cheer Edition 1 stamp was limited to 5,000 copies. Starbucks Odyssey members who completed enough challenges to meet the requirement and also purchased a gift card as a holiday gift were apparently given it away for free. However, it is now being sold for as much as $1,900, with an even higher floor price.
It’s Starbucks’ first-ever NFT, released on December 16, so the historical aspect may be appealing. Others appear to be speculating on the NFT’s future increased value and selling them at a higher price. Some users are purchasing multiples of the same NFT, presumably with the intention of flipping them for a profit.
Starbucks’ three other NFT drops appear to be less popular and thus have lower floor prices, which currently range from $69 to $285.
Do Starbucks NFT holders receive any in-person benefits? It has been promised, including access to private events and international trips, but none have yet been fulfilled. Odyssey users can earn points by completing tasks like online trivia challenges, which they can then redeem for NFT stamps. Purchasing beverages at Starbucks can also earn users points that can be used to unlock NFTs.
Starbucks intends to sell limited-edition premium NFTs in the future. It’s unclear when Starbucks intends to make the Odyssey platform available to the public.