Mintology, Singapore’s leading utility NFT platform powered by Mintable, will debut its latest NFT powered redemption technology in collaboration with the Asia Blockchain Association at the Singapore Business Show 2025, taking place on 27–28 August at Sands Expo & Convention Centre.
This activation will transform the show floor into a live case study, demonstrating how NFT vouchers can boost engagement and deliver measurable ROI for brands — building on Mintable’s earlier gasless NFT eco treasure hunt — In partnership with merchant Kwaasong Bakehouse & Pink Blossoms Brewing, Mintology will invite attendees to scan a QR code, register via email, and instantly mint an NFT voucher redeemable for a free croissant or free beer — a practical example of NFTs delivering real utility.
Visitors can then join the on-site “Hoop Challenge” game for bonus prizes, track live voucher redemptions on a big screen, collect branded merchandise, and connect in a dedicated networking lounge — the latest in brands using NFTs, much like Tiffany’s CryptoPunk pendants.
The showcase is designed to highlight NFT utility in action, blending real-time analytics, gamification, and merchant participation while creating a pilot case study to measure ROI and campaign performance.
Additional engagement touchpoints will include social media rewards, premium giveaways, and live performance tracking, illustrating how Web3 can drive both customer delight and tangible business outcomes. This initiative is part of Mintology’s mission to make NFTs accessible, seamless, and commercially impactful for mainstream brands.
Zach Burks, CEO of MintableZach Burks, CEO of Mintable, said: NFTs aren’t just digital collectables — they’re a live tool for brands to be able to communicate with customers in the real world. By showcasing this technology in a live environment, we can prove that NFTs drive genuine engagement, loyalty, and measurable returns. We’re thrilled to partner with the Asia Blockchain Association to bring this experience to life at the Singapore Business Show 2025.”
