Building connections and communities through mixed reality
The vision of the metaverse—a virtual world that anyone can plug into—was born in the minds of science-fiction writers, but is today shaping real-world strategies of the world’s leading brands. The 2nd annual Metaverse Summit will offer a wealth of use case studies and in-depth perspectives providing senior business leaders with the knowledge—and tools—to unlock the new opportunities this technology brings.
The event will bring together executives, policymakers, innovators and technology experts to discuss the business benefits for the metaverse and how to unlock new revenue streams. Our expert speakers will look beyond the hype and uncover the prospective value of these immersive experiences.
As this virtual space continues to grow and evolve, firms are learning how they can extend the omnichannel experience to include it. The question remains—will the metaverse live up to its promise as a viable customer platform, and can brands create immersive, engaging experiences that connect authentically with consumers? How can they shift from a web 2.0 to a web3 mindset?
